Why charities should embrace business collaboration

When we think of charity partnerships, we often think of other nonprofits. But one of the biggest untapped resources for charities is the business community. Businesses across the UK are actively looking to partner with charities to fulfil their corporate social responsibility (CSR) and social value obligations, but also because they genuinely want to contribute to their communities.

The benefits for charities

Access to funding and sponsorships - Local businesses often have marketing budgets, CSR allocations, or staff fundraising goals. Partnering with a charity gives them a way to use these funds for social good.

Skill sharing opportunities - Businesses can offer pro-bono services such as marketing, legal advice, or IT support, things many small charities don’t have the capacity for internally.

Wider audience reach - Collaborations allow charities to get in front of a broader audience, from customers and clients to local suppliers and stakeholders.

The benefits of business collaboration

Stronger local reputation - Research by Deloitte found that 76% of consumers are more likely to support businesses that give back to their local community.

Improved employee engagement - According to the CIPD, employees who participate in social value activities report increased job satisfaction and loyalty to their employer.

Measurable social value for contracts - Many tenders now require social value outcomes. Collaborating with charities helps businesses meet those targets.

How to start the conversation

Charities should be clear about what they can offer in return:

• Can you offer training for staff in areas like safeguarding, mental health or disability inclusion?

• Can you publicly acknowledge the business through social media or press coverage?

• Can you co-deliver a project or outreach campaign?

Partnerships should be two-way. Your organisation has value, and it’s important to articulate that when reaching out to businesses.

Real impact in action

Thanks to Charity Hub networking events, we’ve seen businesses offer:

• Free printing and materials to CICs

• Staff time to support volunteer initiatives

• Sponsored meeting spaces and refreshments

• Tech support and digital training sessions

The opportunities are there, we just need to start the conversation.